Head-to-head
Amplitude vs Hotjar
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Amplitude | Hotjar | |
|---|---|---|
| Tagline | Digital analytics for product-led growth. | See how visitors really use your site. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2012 | 2014 |
| AI-native | ||
| Categories | Analytics | Analytics, Landing Pages |
| Vendor claimed |
Quick take
Pick Amplitude if you need digital analytics for product-led growth. Pick Hotjar if you need see how visitors really use your site.
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Frequently asked
- Is Amplitude better than Hotjar?
- It depends on your use case. Amplitude is digital analytics for product-led growth, while Hotjar is see how visitors really use your site. See the comparison above for which fits your team.
- What's the price difference between Amplitude and Hotjar?
- Amplitude starts at Free. Hotjar starts at Free.
- Can I migrate from Amplitude to Hotjar?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.