Head-to-head
Amplitude vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Amplitude | Google Analytics | |
|---|---|---|
| Tagline | Digital analytics for product-led growth. | Free web analytics from Google. |
| Pricing model | Freemium | Free |
| Starts at | Free | Free |
| Founded | 2012 | 2005 |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Amplitude if you need digital analytics for product-led growth. Pick Google Analytics if you need free web analytics from google.
Browse more
Amplitude alternatives →
Browse more
Google Analytics alternatives →
Frequently asked
- Is Amplitude better than Google Analytics?
- It depends on your use case. Amplitude is digital analytics for product-led growth, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Amplitude and Google Analytics?
- Amplitude starts at Free. Google Analytics starts at Free.
- Can I migrate from Amplitude to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.