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Amperity vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Amperity logo
Amperity

Customer data platform that resolves identity and builds unified customer profiles

Custom pricing
Visit Amperity
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 AmperityMicrosoft Clarity
TaglineCustomer data platform that resolves identity and builds unified customer profilesFree session recordings, heatmaps, and AI insights for websites
Pricing modelEnterpriseFree
Starts atCustomFree
Founded——
AI-native
CategoriesAnalytics, Customer Data Platforms, AutomationAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Amperity if you need customer data platform that resolves identity and builds unified customer profiles. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Frequently asked

Is Amperity better than Microsoft Clarity?
It depends on your use case. Amperity is customer data platform that resolves identity and builds unified customer profiles, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Amperity and Microsoft Clarity?
Amperity uses custom pricing. Microsoft Clarity is free.
Can I migrate from Amperity to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.