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Head-to-head

Ahrefs vs Moz Pro

Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.

Ahrefs logo
Ahrefs

SEO toolset for serious operators.

From $129/mo
Visit Ahrefs
Moz Pro logo
Moz Pro

SEO software from the people who coined Domain Authority.

From $49/mo
Visit Moz Pro

At a glance

 AhrefsMoz Pro
TaglineSEO toolset for serious operators.SEO software from the people who coined Domain Authority.
Pricing modelPaidPaid
Starts at$129/mo$49/mo
Founded20112004
AI-native
CategoriesSEOSEO
Vendor claimed

Quick take

Pick Ahrefs if you need seo toolset for serious operators. Pick Moz Pro if you need seo software from the people who coined domain authority.

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Ahrefs alternatives →

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Frequently asked

Is Ahrefs better than Moz Pro?
It depends on your use case. Ahrefs is seo toolset for serious operators, while Moz Pro is seo software from the people who coined domain authority. See the comparison above for which fits your team.
What's the price difference between Ahrefs and Moz Pro?
Ahrefs starts at $129/mo. Moz Pro starts at $49/mo.
Can I migrate from Ahrefs to Moz Pro?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.