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Head-to-head

Ahrefs vs Durable

Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.

Ahrefs logo
Ahrefs

SEO toolset for serious operators.

From $129/mo
Visit Ahrefs
Durable logo
Durable

AI business builder: websites, SEO, CRM, and bookings in one app

AIFrom $22/mo
Visit Durable

At a glance

 AhrefsDurable
TaglineSEO toolset for serious operators.AI business builder: websites, SEO, CRM, and bookings in one app
Pricing modelPaidFreemium
Starts at$129/mo$22/mo
Founded2011—
AI-native
CategoriesSEOSEO, CRM, Websites & CMS
Vendor claimed

Quick take

Pick Ahrefs if you need seo toolset for serious operators. Pick Durable if you need ai business builder: websites, seo, crm, and bookings in one app.

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Ahrefs alternatives →

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Frequently asked

Is Ahrefs better than Durable?
It depends on your use case. Ahrefs is seo toolset for serious operators, while Durable is ai business builder: websites, seo, crm, and bookings in one app. See the comparison above for which fits your team.
What's the price difference between Ahrefs and Durable?
Ahrefs starts at $129/mo. Durable starts at $22/mo.
Can I migrate from Ahrefs to Durable?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.