Head-to-head
Affinity Solutions vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Affinity Solutions
Consumer purchase data for measuring and targeting marketing outcomes
Custom pricing
Visit Affinity SolutionsSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Affinity Solutions | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Consumer purchase data for measuring and targeting marketing outcomes | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Paid Ads, Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Affinity Solutions if you need consumer purchase data for measuring and targeting marketing outcomes. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Affinity Solutions better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Affinity Solutions is consumer purchase data for measuring and targeting marketing outcomes, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Affinity Solutions and Salesforce Marketing CDP (Data 360)?
- Affinity Solutions uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Affinity Solutions to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.