Head-to-head
ActiveCampaign vs Pipedrive
Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| ActiveCampaign | Pipedrive | |
|---|---|---|
| Tagline | Email + automation + CRM, in one. | Sales CRM for small teams. |
| Pricing model | Paid | Paid |
| Starts at | $29/mo | $14/mo |
| Founded | 2003 | 2010 |
| AI-native | ||
| Categories | Email Marketing, CRM, Automation | Sales Engagement, CRM |
| Vendor claimed |
Quick take
Pick ActiveCampaign if you need email + automation + crm, in one. Pick Pipedrive if you need sales crm for small teams.
Browse more
ActiveCampaign alternatives →
Browse more
Pipedrive alternatives →
Frequently asked
- Is ActiveCampaign better than Pipedrive?
- It depends on your use case. ActiveCampaign is email + automation + crm, in one, while Pipedrive is sales crm for small teams. See the comparison above for which fits your team.
- What's the price difference between ActiveCampaign and Pipedrive?
- ActiveCampaign starts at $29/mo. Pipedrive starts at $14/mo.
- Can I migrate from ActiveCampaign to Pipedrive?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.