ActiveCampaign vs Klaviyo

The split is simple: if you sell products through an online store, pick Klaviyo. If you sell services, software or anything that goes through a sales conversation, pick ActiveCampaign. Klaviyo is built around orders and product data; ActiveCampaign is built around leads, nurture sequences and handing contacts to sales.

Pick ActiveCampaign if

• You're a B2B, agency, coaching or SaaS business nurturing leads over weeks.
• You want a sales pipeline next to your marketing automation.
• Your triggers are form fills, tags, site visits and deal stages, not purchases.
• You need conditional content and predictive sending (Pro plan and up) without a store integration.

Pick Klaviyo if

• You run a Shopify or similar ecommerce store.
• You want abandoned cart, browse abandonment and winback flows that use product and order data.
• You want email and SMS in one platform with revenue tied to each message.
• You'd like to start on a free plan.

How they differ

Pricing. As of November 2026, ActiveCampaign Starter starts at $15/month, billed yearly, for 1,000 contacts and 1 user; Plus is $49/month at the same tier. Klaviyo's Email plan is $20/month for 500 active profiles and 5,000 emails a month, and its Marketing plan lists at $25/month for that tier with SMS as an add-on. Both rise with list size.

Free plan. Klaviyo has a free plan for 250 active profiles and 500 emails a month. ActiveCampaign has no free plan, only a 14-day trial.

Core strength. Klaviyo's segmentation runs on purchase behavior: what people bought, how often and what they browsed. ActiveCampaign's runs on engagement and lifecycle stage, with business goals in automations and optional CRM add-ons for pipelines and sales engagement.

Where each falls short. Klaviyo is a poor fit without a store; most of what you pay for assumes order data. ActiveCampaign can connect to stores, but its ecommerce flows aren't the focus, and its entry plan is limited to one user and billed yearly.