Head-to-head
ActiveCampaign vs HubSpot
Two leading email marketing / crm / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| ActiveCampaign | HubSpot | |
|---|---|---|
| Tagline | Email + automation + CRM, in one. | The all-in-one marketing platform. |
| Pricing model | Paid | Freemium |
| Starts at | $29/mo | Free |
| Founded | 2003 | 2006 |
| AI-native | ||
| Categories | Email Marketing, CRM, Automation | Sales Engagement, Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick ActiveCampaign if you need email + automation + crm, in one. Pick HubSpot if you need the all-in-one marketing platform.
Browse more
ActiveCampaign alternatives →
Browse more
HubSpot alternatives →
Frequently asked
- Is ActiveCampaign better than HubSpot?
- It depends on your use case. ActiveCampaign is email + automation + crm, in one, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
- What's the price difference between ActiveCampaign and HubSpot?
- ActiveCampaign starts at $29/mo. HubSpot starts at Free.
- Can I migrate from ActiveCampaign to HubSpot?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.