Head-to-head
ActiveCampaign vs Brevo
Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| ActiveCampaign | Brevo | |
|---|---|---|
| Tagline | Email + automation + CRM, in one. | Email, SMS, WhatsApp marketing, automation and CRM in one platform |
| Pricing model | Paid | Freemium |
| Starts at | $29/mo | Free |
| Founded | 2003 | — |
| AI-native | ||
| Categories | Email Marketing, CRM, Automation | SMS & Push, Email Marketing, CRM |
| Vendor claimed |
Quick take
Pick ActiveCampaign if you need email + automation + crm, in one. Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform.
Browse more
ActiveCampaign alternatives →
Browse more
Brevo alternatives →
Frequently asked
- Is ActiveCampaign better than Brevo?
- It depends on your use case. ActiveCampaign is email + automation + crm, in one, while Brevo is email, sms, whatsapp marketing, automation and crm in one platform. See the comparison above for which fits your team.
- What's the price difference between ActiveCampaign and Brevo?
- ActiveCampaign starts at $29/mo. Brevo starts at Free.
- Can I migrate from ActiveCampaign to Brevo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.