Head-to-head
Act-On vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Act-On
Marketing automation platform for lifecycle engagement and revenue growth
From $900/mo
Visit Act-OnAt a glance
| Act-On | Google Analytics | |
|---|---|---|
| Tagline | Marketing automation platform for lifecycle engagement and revenue growth | Free web analytics from Google. |
| Pricing model | Paid | Free |
| Starts at | $900/mo | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Analytics, Email Marketing, Automation | Analytics |
| Vendor claimed |
Quick take
Pick Act-On if you need marketing automation platform for lifecycle engagement and revenue growth. Pick Google Analytics if you need free web analytics from google.
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Act-On alternatives →
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Frequently asked
- Is Act-On better than Google Analytics?
- It depends on your use case. Act-On is marketing automation platform for lifecycle engagement and revenue growth, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Act-On and Google Analytics?
- Act-On starts at $900/mo. Google Analytics starts at Free.
- Can I migrate from Act-On to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.