Head-to-head
Act-On vs Customer.io
Two leading email marketing / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
Act-On
Marketing automation platform for lifecycle engagement and revenue growth
From $900/mo
Visit Act-OnAt a glance
| Act-On | Customer.io | |
|---|---|---|
| Tagline | Marketing automation platform for lifecycle engagement and revenue growth | Messaging that actually fits your data. |
| Pricing model | Paid | Paid |
| Starts at | $900/mo | $100/mo |
| Founded | — | 2012 |
| AI-native | ||
| Categories | Analytics, Email Marketing, Automation | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Act-On if you need marketing automation platform for lifecycle engagement and revenue growth. Pick Customer.io if you need messaging that actually fits your data.
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Act-On alternatives →
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Customer.io alternatives →
Frequently asked
- Is Act-On better than Customer.io?
- It depends on your use case. Act-On is marketing automation platform for lifecycle engagement and revenue growth, while Customer.io is messaging that actually fits your data. See the comparison above for which fits your team.
- What's the price difference between Act-On and Customer.io?
- Act-On starts at $900/mo. Customer.io starts at $100/mo.
- Can I migrate from Act-On to Customer.io?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.