Head-to-head
51Degrees vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| 51Degrees | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Device, IP, and visitor intelligence API for websites and platforms | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick 51Degrees if you need device, ip, and visitor intelligence api for websites and platforms. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is 51Degrees better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. 51Degrees is device, ip, and visitor intelligence api for websites and platforms, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between 51Degrees and Salesforce Marketing CDP (Data 360)?
- 51Degrees is free. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from 51Degrees to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.