Head-to-head
42matters vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
42matters
Mobile and CTV app intelligence data via APIs, file dumps, and explorer
Custom pricing
Visit 42mattersMicrosoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| 42matters | Microsoft Clarity | |
|---|---|---|
| Tagline | Mobile and CTV app intelligence data via APIs, file dumps, and explorer | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Lead Gen & ABM, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick 42matters if you need mobile and ctv app intelligence data via apis, file dumps, and explorer. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is 42matters better than Microsoft Clarity?
- It depends on your use case. 42matters is mobile and ctv app intelligence data via apis, file dumps, and explorer, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between 42matters and Microsoft Clarity?
- 42matters uses custom pricing. Microsoft Clarity is free.
- Can I migrate from 42matters to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.