Head-to-head
42 Technologies vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
42 Technologies
Managed retail data and analytics platform for brands
From $1,000/mo
Visit 42 TechnologiesSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| 42 Technologies | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Managed retail data and analytics platform for brands | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Paid | Enterprise |
| Starts at | $1,000/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick 42 Technologies if you need managed retail data and analytics platform for brands. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is 42 Technologies better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. 42 Technologies is managed retail data and analytics platform for brands, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between 42 Technologies and Salesforce Marketing CDP (Data 360)?
- 42 Technologies starts at $1,000/mo. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from 42 Technologies to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.