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Head-to-head

100Shoppers vs Google Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

100Shoppers logo
100Shoppers

Where-to-buy widget linking brand sites to retailers with sales reporting

From $280/mo
Visit 100Shoppers
Google Analytics logo
Google Analytics

Free web analytics from Google.

From Free
Visit Google Analytics

At a glance

 100ShoppersGoogle Analytics
TaglineWhere-to-buy widget linking brand sites to retailers with sales reportingFree web analytics from Google.
Pricing modelPaidFree
Starts at$280/moFree
Founded—2005
AI-native
CategoriesLead Gen & ABM, Analytics, Ecommerce PlatformsAnalytics
Vendor claimed

Quick take

Pick 100Shoppers if you need where-to-buy widget linking brand sites to retailers with sales reporting. Pick Google Analytics if you need free web analytics from google.

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100Shoppers alternatives →

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Frequently asked

Is 100Shoppers better than Google Analytics?
It depends on your use case. 100Shoppers is where-to-buy widget linking brand sites to retailers with sales reporting, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
What's the price difference between 100Shoppers and Google Analytics?
100Shoppers starts at $280/mo. Google Analytics starts at Free.
Can I migrate from 100Shoppers to Google Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.