Best free seo tools in 2026
Genuinely free — not “free trial that ends in 14 days.” Free plans included if they're usable for real work. The catches and upgrade walls are called out.
Google Search Console
Free tools to monitor and improve your site's performance in Google Search
vidIQ
AI keyword research, SEO, and analytics tools for YouTube creators
Screaming Frog
The technical SEO crawler.
TubeBuddy
YouTube SEO, keyword, and thumbnail tools for creators
eRank
Etsy SEO and keyword research tool for sellers
SEOquake
Free SEO checker that scores any page and flags on-page issues
rankingCoach
All-in-one SEO, Google Ads, and local listings app for small businesses
diib
AI growth analyst for SEO, AI search visibility, and website analytics
Keyword Hero
Restores (not provided) keywords in Google Analytics and ties them to sessions and conversions
SEO Gets
GSC and GA4 analytics for SEO teams, with content grouping and MCP access
Hey Meta
Free meta tag, link preview, and AI readiness checker
Kafkai
Competitor keywords and backlinks for AI assistants via MCP plugin
Boostramp
AI SEO co-pilot that audits sites and ships fixes to your CMS
Flawless
Website audits that pinpoint conversion issues on your live pages
Rankinity
Track Google keyword positions by city or country
Weglot
AI website translation and multilingual SEO for any website
SEMAI
Track and improve brand visibility in AI answers across ChatGPT, Gemini, Perplexity
Robinize
SEO content optimization tool with AI-assisted article writing
SellerApp
Amazon PPC, keyword, and profit analytics tool for sellers and agencies
Linklasso
Automate startup submissions to directories for backlinks
AirOps
AI search strategy, research, and content execution platform for brands
ConveyThis
Website translation plugin with AI translation and SEO-friendly localized URLs
TheWordsmith.ai
AI SEO platform for keyword research, SERP analysis, and article drafts
SplitMetrics
Apple Ads and app store optimization platform for mobile app marketers
Adzooma
PPC audits, budget tracking, and optimisation for Google, Meta, and Microsoft Ads