Best free analytics tools in 2026
Genuinely free — not “free trial that ends in 14 days.” Free plans included if they're usable for real work. The catches and upgrade walls are called out.
Google Analytics
Free web analytics from Google.
Statcounter
Web analytics with session replay, heatmaps, and live visitor feeds
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
PostHog
The product OS for developers.
Mixpanel
Product analytics for every team.
Contentsquare
Digital experience analytics with AI for human and agent journeys
Hotjar
See how visitors really use your site.
AppsFlyer
Mobile and cross-channel attribution, deep linking, and marketing measurement
Amplitude
Digital analytics for product-led growth.
Databox
Agentic analytics platform for performance data, KPIs, and reporting
Singular
Mobile attribution, marketing analytics, and cost aggregation platform
Kissmetrics
Web and product analytics that ties sessions and devices to one person
ChartMogul
Subscription revenue analytics and CRM for SaaS teams
Kochava
Omnichannel measurement, attribution, and optimization for advertisers and publishers
Triple Whale
Attribution and analytics for ecommerce.
Podtrac
Podcast measurement and growth analytics for publishers and advertisers
UTM.io
Build, track, and enforce consistent UTM links across marketing teams
Dreamdata
B2B attribution and customer journey analytics for marketing teams
TWIPLA
Cookieless website analytics with AI recommendations on what to fix next
Flurry
Free mobile app analytics for Android and iOS
Hitsteps
Real-time web analytics with visitor journeys, heatmaps, and live chat
Eulerian
Marketing attribution, analytics and activation platform
AnyTrack
Ad conversion tracking and attribution with server-side data for ad platforms
Marfeel
Analytics, personalization, and distribution platform for publishers
LiveSession
Session replays, heatmaps, and product analytics for web apps