Analytics · For B2C
Best analytics for b2c in 2026
Our top analytics picks for b2c, narrowed from the full directory. Built for B2C — direct-to-consumer brands.
Google Analytics
Free web analytics from Google.
Bitly
Short links and QR codes with click and scan analytics
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Heap
Automatically captures every user interaction for digital product analytics
Woopra
Customer journey and product analytics across marketing, product, and sales
Piwik PRO
Privacy-first web analytics, tag management, and data activation for regulated industries
Triple Whale
Attribution and analytics for ecommerce.
WhatConverts
Lead tracking and reporting software for calls, forms, and chats
wecantrack
Affiliate conversion tracking and attribution across 450+ networks
Funnelytics
Visual customer journey mapping and funnel analytics
Motion
AI creative analytics for paid social ad performance
Daasity
Omnichannel analytics and contribution margin data for consumer brands
SmartScout
Amazon brand, seller, keyword, and ad intelligence for sellers and brands
Metrilo
Ecommerce analytics, CRM and email marketing for online stores
Admetrics
Multi-touch attribution, MMM and profit reporting for e-commerce brands
Glew
Unified commerce data platform and analytics for online retailers and brands
Minter.io
Social media analytics for Instagram, TikTok, X, Threads, Facebook and LinkedIn
AnyTrack
Ad conversion tracking and attribution with server-side data for ad platforms
Lebesgue
AI CMO for eCommerce: attribution, LTV, and competitor analytics
Peel
Automated ecommerce analytics for Shopify and Amazon brands
Feedbackly
Customer feedback and emotion analytics platform with EVI scoring
Sellforte
MMM, incrementality testing and attribution for retail and ecommerce
Linkrunner
Mobile attribution, deep links, and cohorts in one MMP
Mediahawk
Call tracking and marketing attribution for UK marketers
Conjura
eCommerce analytics with SKU-level profit and ad spend tracking