Analytics · For B2B
Best analytics for b2b in 2026
Our top analytics picks for b2b, narrowed from the full directory. Built for B2B marketing and sales workflows.
Mixpanel
Product analytics for every team.
Contentsquare
Digital experience analytics with AI for human and agent journeys
Amplitude
Digital analytics for product-led growth.
etracker
Privacy-compliant web analytics, made and hosted in the EU
Databox
Agentic analytics platform for performance data, KPIs, and reporting
SparkToro
Audience research tool to find where your customers spend time online
Supermetrics
Marketing data connectors, reporting, and AI campaign management
Heap
Automatically captures every user interaction for digital product analytics
Funnel
Marketing data foundation for reporting, measurement, and AI
Improvado
Agentic marketing data platform connecting 1,400+ sources for AI analysis
Singular
Mobile attribution, marketing analytics, and cost aggregation platform
Geckoboard
Live KPI dashboards for team performance
Kissmetrics
Web and product analytics that ties sessions and devices to one person
DashThis
Automated marketing reporting dashboards for agencies and teams
Simple Analytics
Cookieless web analytics that runs alongside GA4
Ruler Analytics
Multi-touch marketing attribution and measurement platform
Woopra
Customer journey and product analytics across marketing, product, and sales
Userpilot
No-code product growth platform for onboarding, adoption, and retention
Kochava
Omnichannel measurement, attribution, and optimization for advertisers and publishers
Appfigures
App analytics, ASO tools, and market intelligence for mobile apps
Opentracker
Visitor tracking that links marketing channels to orders and revenue
Podtrac
Podcast measurement and growth analytics for publishers and advertisers
UTM.io
Build, track, and enforce consistent UTM links across marketing teams
GoSquared
Real-time, privacy-focused website analytics
WhatConverts
Lead tracking and reporting software for calls, forms, and chats